Adobe Firefly is a generative AI creative platform that supports the full journey from concept to production. It offers text-to-image, text-to-video, image-to-video, generative fill, generative expand and vector generation, all integrated directly into Adobe Photoshop, Illustrator, Premiere Pro and the wider Adobe Creative Cloud ecosystem.
Firefly is built for commercial use. Its models are trained on licensed sources such as Adobe Stock, public domain material and Creative Commons content, and the platform includes usage terms designed to support professional deployment at scale.
Creators can begin with a text prompt or upload an image to expand, retouch or transform. Firefly’s 2025 update introduced advanced text-to-video and image-to-video tools along with a mobile app that syncs projects across devices through Creative Cloud. You can start visual exploration on mobile, refine assets on desktop and keep every stage connected in a single workflow.
Because Firefly lives inside Adobe’s ecosystem, teams can generate a vector, refine it in Illustrator, enhance details in Photoshop and animate scenes in Premiere without changing environments. Brand-kit controls, enterprise licensing, governance features and generative credits support collaboration inside agencies, studios and large organisations.
Designers, marketers, video editors and brand teams use Firefly to generate images, vectors and video content at speed, iterate creatively and maintain confidence in commercial-safe output while staying within the tools they already know.
